The journal
Wear it whenever.
Fragrance is easy, affordable, and made for everyday. No gatekeeping, no occasion required — just tips on choosing, wearing, and enjoying it.
- Philosophy4 min
Fragrance shouldn't be that deep
Why we describe LIVETH scents in plain language, keep them affordable, and expect you to actually use them.
August 4, 2026
- How to3 min
How to make your fragrance actually last
Most people lose hours of wear in the first thirty seconds. Here's what to do instead.
August 11, 2026
- Self-care4 min
Scent for the everyday, not the occasion
Fragrance marketing loves the big night. Most days are just days — and those days deserve a little upgrade too.
August 18, 2026
- Fragrance 1015 min
Inspired-by fragrance, explained honestly
What an inspired-by scent is, what it isn't, and why we name the original out loud.
August 25, 2026