Our story
A little less serious about perfume.
We like smelling good. We just don't think it needs to be complicated.
For some of us, perfume has always felt like a whole thing. Too many choices. Too many unfamiliar words. Too much pressure to find the one.
And sometimes, we just forget to wear it.
That's why we started LIVETH.
We wanted fragrance to feel a little more approachable. Something you can discover without knowing all the notes, enjoy without spending a fortune, and wear without waiting for a special occasion.
Our fragrances take inspiration from familiar favorites, with simple descriptions to help you find what feels right for you.
Maybe it's something fresh for the morning. Something warm for going out. Or just something that makes an ordinary day a little nicer.
You don't need a signature scent. You don't need to know the difference between every fragrance family.
You just need to like how it smells.
LIVETH. Fragrance is for living in.
What we believe
Good fragrance should be wearable, not precious
A bottle you're afraid to use is a bottle you don't own. Ours are 50 ml, under $40, and made to be sprayed on a Tuesday — not saved for an occasion that never comes.
Inspired-by, said out loud
We tell you exactly which designer fragrance inspired each scent. No coy hints, no pretending we invented a legend. You already know what you like — we just make it affordable enough to wear daily. We aren't affiliated with the houses we name.
Choosing should take a minute, not a month
Place and mood are how people actually describe smell. So that's the language we shop in. Pick the feeling, read the notes second.
How each scent is crafted
- 01
We start with the moment
Before a single note is chosen, we write the scene: the time of day, the season, the room, the reason you'd reach for it. That brief is what the whole scent gets judged against.
- 02
We match it to a fragrance we love
Then we find the designer fragrance that already lives in that moment, and study its structure — what opens it, what carries it, what stays on your sleeve.
- 03
Oils, blended at a high concentration
Our perfumers build the composition from top, middle, and base notes using high-concentration fragrance oils, so the scent holds its shape for hours instead of collapsing in twenty minutes.
- 04
Maceration and wear testing
Each batch rests so the notes settle together, then gets worn — on skin, on fabric, through a full day — before it's approved. If it fades or turns, it goes back.
- 05
Bottled simply
50 ml / 1.7 fl. oz. in a clean glass bottle and a kraft box. We spent the budget on what's inside, not on the packaging you throw away.